Category: Digital Marketing

GEO
Blog

What Is GEO? A Complete Guide to Generative Engine Optimization

Generative Engine Optimization (GEO) is changing how businesses get discovered online. As AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini become the first stop for search, brands need to optimize content for AI-generated answers, not just traditional rankings. This guide explains what GEO is, how it differs from SEO, and the practical strategies you can use to increase AI visibility and citations

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