Importer Operations Platform for Inventory, Marketplace Sync, Fulfillment, and Dealer Ordering
A US importer of industrial and DIY durables running stores, marketplaces, a warehouse and a dealer network needed one operations platform instead of a stack that agreed with itself only when somebody checked.
What the system does.
Centralized
Stores, locations and stock on one platform
Automated
Marketplace order sync and label generation
Connected
Receiving, returns and invoicing in one flow
What brought this engagement together.
The business sells the same catalogue through its own stores, through Amazon and eBay, and to dealers and distributors buying against purchase orders. Each channel had its own view of stock, its own order path, and its own way of being wrong. The platform had to hold one SKU master that every channel resolved against, and had to keep working while the business kept selling.
What needed solving.
Stock, orders and returns were true in more than one place at a time. Marketplace listings drifted from what the warehouse actually held, custom products entered the catalogue under whatever SKU the person typing had in mind, returns settled without ever landing back in a warehouse location, and dealer orders arrived outside the system entirely. Every reconciliation was manual and every mistake was found downstream.
How we approached it.
We built the operations platform end to end: store and store-location modules with member-level access, a SKU master enforced on custom products, inbound receiving with settlement, a settle-return workflow that allocates back to a warehouse and location, Amazon and eBay authorization, webhooks and order sync, a carrier module with PDF shipment labels and bulk label printing, supplemental invoicing, and dealer and distributor ordering against a purchase-order number.
What we built.
- Store and store-location modules
- Member-level access control across stores
- SKU master enforced on custom products
- Inbound receiving with settlement
- Settle-return workflow with warehouse and location allocation
- Amazon authorization and order sync
- eBay authorization and order sync
- Marketplace webhook infrastructure
- Carrier module with PDF shipment labels
- Bulk label printing
- Supplemental invoicing
- Dealer and distributor ordering against a purchase-order number
System highlights.
The parts that are not obvious from the build list — what the system does, rather than what was delivered.
What the system does differently
One SKU master every channel resolves against
Token handling and reauthorization for both marketplaces
Returns that land in a specific bin, not a general pile
Purchase-order ordering for the dealer network
Fulfillment operated in bulk rather than order by order
What changed.
- Stores, marketplaces and the warehouse resolve stock against one SKU master rather than three views of it.
- Returns settle back to a named warehouse location instead of leaving a gap between what was refunded and what was restocked.
- Marketplace orders arrive through webhooks rather than being fetched and reconciled by hand.
- Shipping labels are generated and printed in bulk from the same records the orders live in.
- The dealer network orders against purchase numbers inside the system instead of alongside it.
Services involved.
Custom Software Development
Custom platforms, portals, SaaS products, and workflow systems built to your exact requirements.
API Integrations
CRM, ERP, payments, logistics, and marketing platforms connected with proper error handling.
Internal Tools
Admin dashboards, approval workflows, and ops consoles that replace spreadsheets.
Business Process Automation
Approval flows, CRM sync, reporting, and task handoffs automated across your existing tools.
Where this connects.
The outcome this build belongs to, if you are starting from the same place.
Ecommerce Operations Automation
Shopify and custom ecommerce automation — inventory sync, order flows, product feeds, customer journeys, and operational dashboards built around your stack.
Workflow Automation
Reduce manual work and recurring effort across approvals, reminders, reporting, and notifications — connected across the tools your team already uses.
Related case studies.
MySpaCover Ecommerce Operations Automation
A connected Shopify, order management, inventory, warehouse scanning, mobile field update, and shipping handoff system for custom ecommerce operations.
The Beard Club Ecommerce Platform
A long-term ecommerce platform engagement covering Shopify migration, subscriptions, fulfillment, Klaviyo event sync, order audit tools, and growth workflows.
Trend Transport Logistics Automation
A centralized logistics automation platform for pricing, orders, invoicing, tracking, reporting, warehouse visibility, carrier pricing, and mobile field operations.
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