Your flows fire on clicksours fire on the warehouse
D2C lifecycle email, wired to inventory and fulfilment state.
Revenue your list already owes you.
We run the whole lifecycle programme — strategy, copy, design, build and deliverability — on your Klaviyo account, so the list you already paid to build starts paying for itself.
Get the free audit→$50M+
Client revenue
30+
Brands served
38%
Avg. % of rev. from email & SMS
Works with
Klaviyo · PartnerShopify · PartnerDialOnCloud · oursKlaviyo certified across setup, flows and deliverability
Brands and platforms we build for and run on
Four leaks we look for in every account.
Leak 01
Deliverability was never repaired
Half-configured authentication and years of unengaged contacts. Inbox placement is what is broken, not the programme.
Leak 02
Flows fire on the wrong signal
Replenishment on a date instead of stock. Win-backs to customers with an open ticket. Timing by guesswork.
Leak 03
Attribution stopped being true
Client-side tracking degraded and nobody rebuilt it server-side. The numbers quietly stopped describing reality.
Leak 04
Ops and email are strangers
The warehouse knows about the delay. Email finds out from the customer’s angry reply.
Your ESP only knows what the website told it.
A tracking event says someone looked at a product. It does not say the parcel is stuck in transit, the size sold out this morning, or the subscription renews on Friday. Same flow, different data source — that is the whole gap.
Typical agency setup
Three steps, one source. Nothing in that chain knows whether the item shipped — so the win-back goes to someone still waiting on their order.
How we wire it
The flow knows the parcel is late, the size is out of stock and the subscription is due — so it sends the right thing, or stays quiet.
Wiring that middle row is systems work, not campaign work. Same team owns both ends — no ticket to a dev agency that does not answer.
An email agency can’t fix a data problem. We’re not an email agency.
A typical lifecycle agency
Zasya Solutions
Where the work happens
Works inside Klaviyo. Flows, copy, templates.
Works inside Klaviyo and Shopify, the warehouse, and the layer between.
When data is missing
Raises a ticket with your developers — then waits.
Builds the missing data path ourselves, same sprint.
What gets reported
Reports opens, clicks and platform-attributed revenue.
Rebuilds attribution server-side, reports against a holdout.
What you keep
Hands you a programme that degrades when the stack changes.
Hands you the runbooks, so your team owns it after we go.
Klaviyo status
Calls itself a Klaviyo specialist.
Official Klaviyo partner, certified across setup, flow architecture and deliverability.
Deliverability
Treats the inbox as someone else’s problem.
Audits and fixes authentication, warm-up and suppression in week one.
The tooling
Runs your programme on software it only rents.
Built and runs its own multi-channel campaign platform.
Scope
Stops at the ESP boundary.
Ecommerce, forms, paid and retention wired to the same data.
Three stages, one data path.
Stage 01 · Grow
Collect the list, and the consent, properly.
On-site capture and SMS consent wired to your catalogue, so a signup is tagged with what the person was actually looking at and whether it was in stock. Suppression and sunset rules from day one, because a clean list is cheaper than a repaired one.
Fires on · Catalogue, stock level, consent state
Engineering since 2015 — and the retainers run multi-year, through re-platforming and growth. No revenue multiples on this page: we publish what we can stand behind.
We run our own sending platform, so deliverability is not a setting we tick.
DialOnCloud is our own multi-channel outreach platform, and our agency outreach sends from it.
Building the send path rather than configuring one is where the rules below stopped being a checklist and became code we maintain — and it is why we can read what a Klaviyo account is actually doing.
Suppression, one-click unsubscribe and reply capture live in the same engine. We do not sell it to you — we bring what building it taught us to your account.
- 01A send that retries never sends twice.The pipeline is idempotent end to end, so a failed batch can be replayed without a subscriber receiving the same message again.
- 02Every send is metered before it leaves.Limits per account, per sending provider and across the platform, with daily quota ledgers — volume cannot spike past what a domain can carry.
- 03New sending domains ramp on a schedule.Warm-up is a stage in the send path, not a spreadsheet someone remembers to follow. The platform enforces the ramp.
- 04When reputation slips, sending backs off on its own.A breaker watches the signals that run ahead of a deliverability drop and throttles before the damage, not after the report.
Client · 10+ years
“I've worked with Anil and the Zasya team on and off for more than 10 years across startup and e-commerce projects. What stands out is their ability to adapt, take ownership, and evolve with changing technology. More recently, they've integrated AI effectively alongside strong development execution, making Zasya a dependable long-term technology partner.”
Henry FuentesFounder · ScaledbyDesign
What clients said afterwards.
Reviews left on the platforms the work was contracted through. Where a client asked to stay unnamed, we say so rather than inventing a name.
“We were satisfied with the code quality and support, and plan to partner with the team long term.”— Upwork client feedback
“Clear communication, useful suggestions, timely execution, and enough trust to complete the project with minimal guidance.”— Upwork client feedback
“Experienced developer with big-picture thinking and a strategic approach to the best course of action.”— Upwork client feedback
“Great results, easy to work with, and useful ideas for the project.”— Upwork client feedback
Templates built to render in Outlook, not just in Figma.
Hand-coded, dark-mode tested, and hooked to the same fulfilment data the flows fire on.
Your first 30 days, in order.
Days 1–5
Read the account
- Deliverability and domain reputation checked
- Every flow mapped against the data it needs
- What is broken, ranked by what it costs
Days 6–12
Stop the damage
- Authentication and sending domains repaired
- Unengaged segments suppressed, sunset rules set
- Server-side tracking rebuilt
Days 13–21
Wire the data path
- Order, inventory and fulfilment state into the ESP
- Core flows rebuilt to fire on that state
- A rollback for every integration
Days 22–30
Ship and measure
- Welcome, replenishment and win-back live
- Holdout set so the revenue number is honest
- Runbooks handed over
30 days is the shape, not a promise. If the data path needs building from scratch we say so on the first call.
Start with a teardown. Decide after.
You don’t have to commit to a programme to find out what’s wrong. Both of these cost nothing — take the call, take the audit, and decide what happens next once you have seen what we found.
Teardown call
30 minWe look at your flows and your setup live, with one engineer on the call. You leave knowing which of the four leaks you have, and which one to fix first.
- No deck, no account manager
- We’ll say if there’s nothing worth fixing
- Nothing to install beforehand
Full lifecycle audit
FreeOne to two weeks of our time, and you own the output whoever builds it. What happens after is a conversation — we scope a build only if you decide you want one.
- Deliverability and authentication report
- Every flow read against the data it can actually see
- The missing integrations, named and costed
- Attribution rebuild plan, server-side
- Sequenced roadmap, and what we’d refuse to build
The objections we hear first.
Will adding this much email hurt our deliverability?+
We already have an email agency.+
Our list is already burnt.+
We cannot disrupt live operations.+
Do you write the creative, or only the plumbing?+
Who owns what you build?+
What if the problem is not email?+
Sending more email is only safe if the plumbing is right.
Every flow we add sends more mail against your domain reputation. We audit and fix the sending path before we turn anything on, then monitor it for the length of the engagement.
01 · Authentication
SPF, DKIM and DMARC, on a dedicated sending subdomain.
Marketing moves off your primary domain, so a campaign problem can never reach transactional or sales mail.
02 · List hygiene
Suppression and sunset rules, enforced in the data layer.
Bounces, unsubscribes and repeat non-openers are suppressed at source rather than flow by flow.
03 · Bulk sender rules
One-click unsubscribe, and complaints under Gmail and Yahoo’s 0.3% threshold.
List-unsubscribe headers wired, Postmaster and Microsoft SNDS registered, complaint rate watched weekly.
04 · Consent
Consent stored with the timestamp, source and scope you can produce.
GDPR, CAN-SPAM and CASL disagree on what counts as permission. Preference changes stay auditable.
If you are moving platforms or restarting a dormant list, warm-up is scheduled before volume — we ramp sends rather than reintroduce a cold domain at full send.
Pick a time. One engineer, thirty minutes, your flows on screen.
Choose a slot that suits you and it is booked — no form to clear first, and nobody rings to qualify you beforehand.
One engineer · no sales call · nothing to install
Rather write it up than pick a time?+
Send the detail instead and an engineer reads it before replying. This is also the way in if you want the full audit rather than the call.
A real person turns up to the call. No sequence, no nurture track. Prefer email? Use the contact page and mention lifecycle email.