Klaviyo Email Automation, Segmentation, and Lifecycle Revenue System
An audit-led Klaviyo rebuild focused on segmentation, list hygiene, lifecycle flows, targeted campaigns, email copy, and revenue visibility.
What this engagement produced.
$14K+
Email revenue generated
45–55%
Open rates achieved
76%
Revenue from automated flows
What brought this engagement together.
Gojiberry had an existing Klaviyo setup, but the account needed a clearer lifecycle structure, better segmentation, list hygiene, campaign discipline, and performance visibility so email could work as a stronger revenue and retention channel. The goal was not simply to send more campaigns. The goal was to send smarter campaigns and build automated flows around customer intent, engagement, and lifecycle stage.
What needed solving.
The existing email marketing approach was based on sending campaigns broadly rather than targeting subscribers based on behavior, purchase intent, or lifecycle stage. Main gaps included campaigns sent to broad lists regardless of engagement, no strong segmentation, missing abandoned cart and browse abandonment flows, unengaged subscribers inflating list size and costs, and limited visibility into which emails were driving revenue.
How we approached it.
Zasya rebuilt the Klaviyo setup around engagement, segmentation, flow optimization, and revenue visibility. The goal was not to send more email — the goal was to send smarter email: the right message, to the right audience, at the right moment, with clearer reporting.
What we built.
- Email account audit
- Audience segmentation overhaul
- Engaged 30-day and 90-day segments
- Non-purchaser and lifecycle segments
- Unengaged subscriber suppression
- List cleaning and cost optimization
- Targeted campaign strategy
- Email copy and structure improvements
- Subject line and preview text improvements
- Abandoned cart flow optimization
- Browse abandonment flow optimization
- Checkout abandonment flow optimization
- Performance tracking for email-attributed revenue
System highlights.
The parts that are not obvious from the build list — what the system does, rather than what was delivered.
What the system does differently
An audit first — the account was diagnosed before anything was rebuilt
Segments built on behaviour and lifecycle stage, not list membership
Unengaged subscribers suppressed, so list cost tracks list value
Cart, browse and checkout abandonment treated as three distinct moments
Revenue attributed per email, so the next decision has evidence behind it
What changed.
- Shifted email from volume-based sending to engagement-based segmentation
- Improved lifecycle flow coverage
- Strengthened abandoned cart and checkout recovery workflows
- Improved visibility into email-attributed revenue
- Reduced list waste through hygiene and suppression
- Built a more structured retention and revenue system
Services involved.
Email Marketing Systems
Klaviyo setup, lifecycle flows, segmentation, and deliverability by an official Klaviyo partner.
Graphic Design
Brand identity, pitch decks, ad creatives, social graphics, and thumbnails — brief-accurate.
Technical SEO
Improve crawlability, Core Web Vitals, structured data, and organic visibility.
Paid Ads & Campaign Management
Meta, Google, and Amazon campaigns with tracking, creative direction, and attribution.
Web Development
Fast, SEO-ready websites, web apps, portals, and dashboards built to last.
Where this connects.
The outcome this build belongs to, if you are starting from the same place.
Lifecycle Email Automation
Audit-led email strategy, lifecycle flows, segmentation, campaigns, retention, and reporting — full account ownership for brands who want the outcome owned.
Ecommerce Operations Automation
Shopify and custom ecommerce automation — inventory sync, order flows, product feeds, customer journeys, and operational dashboards built around your stack.
Workflow Automation
Reduce manual work and recurring effort across approvals, reminders, reporting, and notifications — connected across the tools your team already uses.
Related case studies.
The Beard Club Ecommerce Platform
A long-term ecommerce platform engagement covering Shopify migration, subscriptions, fulfillment, Klaviyo event sync, order audit tools, and growth workflows.
MySpaCover Ecommerce Operations Automation
A connected Shopify, order management, inventory, warehouse scanning, mobile field update, and shipping handoff system for custom ecommerce operations.
IamVector Design Asset Platform
A live open-source design asset platform for searching, previewing, saving, and downloading SVG icons with collections, editing tools, and a Figma plugin.
Start a conversation
Audit your email revenue system?
Give us thirty free minutes and access to the account. We will go through flows, segmentation, campaigns and reporting, and tell you where the revenue is being left on the table.