Generative Engine Optimization (GEO) is changing how businesses get discovered online. As AI platforms like ChatGPT, Google AI Overviews, Perplexity, and Gemini become the first stop for search, brands need to optimize content for AI-generated answers, not just traditional rankings. This guide explains what GEO is, how it differs from SEO, and the practical strategies you can use to increase AI visibility and citations
Klarna’s AI assistant now handles two-thirds of all customer service chats – the equivalent of 853 full-time agents – cutting average response time from 11 …
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