Lifecycle Email Automation for Revenue and Retention
Audit-led email strategy, lifecycle flows, segmentation, campaigns, retention, and reporting — full account ownership for brands who want the outcome owned.
Deliverability first. A perfect flow into a spam folder is not a flow.
Why this matters now.
Email marketing automation fails for one of two reasons: the system is broken or the strategy is wrong. The system fails when deliverability degrades silently, the ESP is set up but not optimized, segmentation is flat, and tracking is broken. The strategy fails when campaigns are not aligned to sales intent, customer lifecycle, or product goals — they are just creative, sent on a calendar.
- Email revenue flat or declining despite list growth over the past 6 months
- Flows not updated in 6+ months and no one knows what they do
- Deliverability issues — inbox rates declining or sender reputation flagged
- Attribution is broken — email credit in GA4 does not match ESP revenue reports
One flow, start to finish.
The abandoned-cart flow rebuilt for Gojiberry. Every branch is a decision the system makes without anyone on your team touching it.
Specific deliverables.
- Welcome, lead nurture, and post-purchase lifecycle flows
- Behavioural trigger sequences based on site activity and purchase signals
- Segmentation logic and suppression rules that keep lists healthy
- Deliverability infrastructure including domain authentication and warm-up
- Monthly campaign cadence, A/B testing, and performance reporting
Connects with your stack.
- Klaviyo (official partner)
- Mailchimp, HubSpot, ActiveCampaign
- Shopify, WooCommerce, BigCommerce
- Google Analytics 4, Segment
- Postmark, SendGrid (transactional)
How an engagement unfolds.
Each phase has a defined deliverable. You can see working software weekly, not at the end.
PHASE / 01
Audit and diagnosis
Current flows, segmentation, deliverability health, attribution setup, and campaign performance — measured against benchmarks, not guesses.
PHASE / 02
Customer journey design
Lifecycle mapped from first touch to reactivation. Flow structure, trigger logic, and segment definitions designed before any build starts.
PHASE / 03
ESP setup and flow build
Flows built, tested with seed lists, and QA reviewed across email clients. Deliverability infrastructure configured and authenticated.
PHASE / 04
Campaign cadence and optimization
Monthly calendar, A/B test schedule, list management, and weekly reporting cadence established and handed over or managed ongoing.
What gets automated.
01
Welcome and first-purchase sequences
02
Abandoned cart and checkout recovery
03
Post-purchase, review request and UGC capture
04
Replenishment and reorder timing
05
Win-back and reactivation sequences
06
Back-in-stock and price-drop triggers
The capability stack.
Solutions combine services. Here is what we typically bring to this engagement.
Email Marketing Systems
End-to-end email marketing — Klaviyo setup and optimization, lifecycle flows, deliverability engineering, and managed campaign services.
Technical SEO
We improve the technical foundation of websites so search engines can crawl, understand, index, and rank important pages more effectively — combining technical audits, Core Web Vitals, structured data, GSC analysis, content architecture, and engineering fixes.
Paid Ads & Campaign Management
We help businesses plan, launch, manage, and improve paid campaigns across Meta, Google, Amazon, and other digital channels — connected to the right landing pages, creatives, tracking, and reporting.
Graphic Design
Zasya creates graphic assets that help businesses communicate clearly across campaigns, presentations, social media, ads, product launches, and brand touchpoints — from pitch decks and logos to ad creatives and thumbnails.
Video Production
Zasya helps businesses, product teams, and creators produce high-quality videos for product explainers, tutorials, YouTube channels, campaigns, launches, ads, and social media. From scripting and structure to editing, motion graphics, thumbnails, and distribution-ready formats.
Web Development
Zasya builds modern websites, web applications, landing pages, portals, and business platforms that are fast, secure, SEO-ready, and easy to maintain.
Proof from the field.
Klaviyo Email Automation, Segmentation, and Lifecycle Revenue System
An audit-led Klaviyo rebuild focused on segmentation, list hygiene, lifecycle flows, targeted campaigns, email copy, and revenue visibility.
Custom Shopify Store Development, Subscription Logic, and Ecommerce Growth Systems
A long-term ecommerce platform engagement covering Shopify migration, subscriptions, fulfillment, Klaviyo event sync, order audit tools, and growth workflows.
The numbers from this work.
$14K+
Email revenue generated
45–55%
Open rates achieved
76%
Revenue from automated flows
Gojiberry · 2023–24 · verified client work
Leveraging email marketing to convert.
A walkthrough of how we treat email as an owned revenue channel — segmentation, personalization and the automation behind it.
One minute — no slides, no pitch deck.
Campaigns and flows we designed and shipped.
Real sends from live programmes — welcome series, launches, lookbooks, win-backs. Every one built to render in Outlook as well as it does here.
Hover to pause, or scroll the row. Cropped to the top of each email — the part that decides whether the rest gets read.
Email and ecommerce systems we have built and run
Questions we hear every time.
Do you only design templates, or run the system end to end?+
Are you a Klaviyo partner?+
Can you optimize our existing account instead of rebuilding?+
Do you run campaigns ongoing?+
What does deliverability mean and why does it matter?+
How we wire flows to fulfilment data, who runs it, and what the first thirty days look like.
See the lifecycle email programme→Start a conversation
Ready to improve your email revenue system?
Book a free 30-minute triage call. We’ll review your lifecycle flows, segmentation, campaigns, reporting, and current gaps.
DialOnCloud — the campaign platform we built and use
We did not learn email marketing from a course. We built DialOnCloud, a multi-channel campaign platform with its own sending engine, a template library, and unified logs — and it is what our own agency outreach runs on. When we set up your lifecycle system, we are working from the inside of one we maintain.
- Multi-channel campaigns across email, SMS, and calls
- A deliverability-grade send path: suppression, rate limits, warm-up and automatic back-off
- Shared template library for email, SMS, and call scripts
- Unified logs and a real-time dashboard across all channels