Service · Growth Engineering & Creative Production

Paid Ads and Campaign Management for Growth-Focused Businesses

We help businesses plan, launch, manage, and improve paid campaigns across Meta, Google, Amazon, and other digital channels — connected to the right landing pages, creatives, tracking, and reporting.

Tracking set up before spend. The acquisition system, not just the ad account.

Account structureCreative testingFeed hygieneAttributionPAID ADSone senior team, end to end
The problem

Problems this service solves.

  1. 01Ad spend is growing but revenue is not keeping up
  2. 02No attribution setup — it is unclear which channel or creative is driving conversions
  3. 03Landing pages are not optimized for the traffic being sent to them
  4. 04No creative refresh cadence — the same ads have run for months
  5. 05Retargeting audiences are poorly defined or not set up at all
What you get

Concrete deliverables, not activities.

  • Paid campaign strategy and planning
  • Meta ads setup and management
  • Google ads support and campaign structure
  • Amazon ads support for ecommerce
  • Campaign structure and audience planning
  • Ad creative direction and brief writing
  • Landing page recommendations and review
  • Conversion tracking setup
  • Pixel and event tracking implementation
  • A/B testing for ads and landing pages
  • Retargeting campaign setup
  • Campaign reporting and performance dashboards
  • Creative refresh planning
  • Email retargeting alignment
The stack

What this is built on.

  • Meta Ads Manager
  • Google Ads
  • Amazon Ads
  • Google Tag Manager
  • Klaviyo (email retargeting)

Built for these teams

Ecommerce brands running or scaling Meta and Google campaigns · Startups testing paid acquisition for the first time · Businesses with ad spend but no clear attribution or ROAS visibility · Teams who need ad creative and tracking connected to conversion flows

Typical engagement

How the weeks run.

WEEK 1

Offer, audience, funnel, and tracking audit

Offer, audience and the funnel behind the click — plus whether the tracking can measure any of it.

WEEK 2

Campaign structure, creative direction, and landing page plan

Account structure, creative direction and the landing page planned as one system.

WEEKS 3–N

Campaign setup, creative testing, optimization, and reporting

Launched small, tested deliberately, and reported against the funnel rather than the ad account alone.

FINAL WEEK

Performance review, scaling plan, and next experiment roadmap

What worked, what to scale, and the next test written down for whoever runs it.

Proof

Work in this area.

Email AutomationVerified client work

Klaviyo Email Automation, Segmentation, and Lifecycle Revenue System

An audit-led Klaviyo rebuild focused on segmentation, list hygiene, lifecycle flows, targeted campaigns, email copy, and revenue visibility.

Why Zasya for Paid Ads & Campaign Management

What makes us different.

Not just media buying

We connect paid ads with landing pages, creative, tracking, email retargeting, and reporting — the full acquisition system, not just the ad account.

Tracking before spend

Pixel, events, and UTM structure are set up correctly before campaigns go live. Attribution is not an afterthought.

Creative aligned to conversion

Every ad brief accounts for the landing page, the audience, and the funnel stage — so creative and targeting work together.

Paid Ads & Campaign Management — FAQ

Questions we hear every time.

Do you manage ad accounts directly?
Yes. We set up, launch, and manage campaigns across Meta, Google, and Amazon — including creative direction, audience management, and bid strategy.
Can you set up tracking and attribution from scratch?
Yes. Pixel installation, conversion event configuration, Google Tag Manager setup, and UTM structure are standard parts of every paid ads engagement.
Do you design the ad creatives?
We provide creative direction and briefs. If you need production, we connect this service to our graphic design and video production teams.
Can you help with retargeting?
Yes — retargeting audiences, sequential ad logic, and email retargeting flows via Klaviyo or equivalent are part of the campaign structure we build.

Start a conversation

Plan your paid campaign.

Bring the campaign and the page it lands on. We'll look at tracking first, then targeting and creative — in that order, because the other two cannot be judged without it.

Book a value call All services30 min · free · no commitment