Ecommerceengineering.
Ecommerce operations automation, email marketing, SEO, product feeds, inventory sync, and retention flows for DTC and marketplace operators.
Storefront, fulfillment and lifecycle as one system — because we build all three.
What the ecommerce work actually moved.
$14K+
Email revenue generated
From the audit-led Klaviyo lifecycle rebuild.
45–55%
Open rates achieved
After list hygiene, segmentation and deliverability repair.
Shopify + 3PL
Inventory and warehouse apps
Order, stock and fulfilment on one data model.
Both figures come from the Klaviyo case study below — nothing here is an industry average.
What this industry runs into.
Growing ecommerce operations hit a ceiling that looks different at every scale but follows the same pattern: multi-channel complexity, manual ops that do not scale, inventory logic that breaks under real conditions, and email that stays a broadcast instead of becoming a lifecycle system. More headcount is not the answer — a purpose-built automation layer is.
The common pain points.
- Inventory discrepancies discovered after stockouts rather than before
- Order exceptions require manual intervention every morning before the team can start selling
- No unified view of orders, returns, and revenue across Shopify, Amazon, and 3PL
- Email is a broadcast calendar, not a lifecycle-driven retention and revenue engine
Specific deliverables.
- Order management automation across Shopify, WMS, and 3PL
- Inventory sync preventing stockouts and oversells across all channels
- Email lifecycle flows for acquisition, post-purchase, retention, and reactivation
- Unified ops dashboards replacing fragmented per-platform reporting
- Product feed pipelines for Google Merchant Center, Meta, and marketplaces
Workflows that pay for themselves.
The highest-value automations in this sector — ranked by operational impact.
01
Abandoned cart and checkout recovery sequences
02
Post-purchase review requests and UGC capture
03
Inventory threshold reorder triggers
04
Return-initiated exchange offer flows
05
Carrier exception detection and proactive customer notification
Where we go deep.
01
Ecommerce operations automation
02
Email marketing automation
03
Technical SEO
04
Inventory & feeds
05
Conversion optimization
What we build for ecommerce.
Outcome-oriented engagements we run most often in this sector.
Ecommerce Operations Automation
Shopify and custom ecommerce automation — inventory sync, order flows, product feeds, customer journeys, and operational dashboards built around your stack.
Lifecycle Email Automation
Audit-led email strategy, lifecycle flows, segmentation, campaigns, retention, and reporting — full account ownership for brands who want the outcome owned.
AI Business Automation
AI workflows, GenAI assistants, RAG, AI summaries, decision support, and intelligent dashboards — applied where they move a business outcome.
Workflow Automation
Reduce manual work and recurring effort across approvals, reminders, reporting, and notifications — connected across the tools your team already uses.
The capability stack.
Individual services we draw on for engagements in this sector.
Business Process Automation
We automate recurring business processes across CRMs, spreadsheets, finance tools, project systems, marketing platforms, communication tools, and internal databases — so your team stops doing the same manual work every week.
02API Integrations
We connect CRMs, ERPs, ecommerce platforms, payment systems, logistics tools, telephony systems, marketing platforms, and internal databases through reliable API integrations and custom connectors.
03Web Development
Zasya builds modern websites, web applications, landing pages, portals, and business platforms that are fast, secure, SEO-ready, and easy to maintain.
04Email Marketing Systems
End-to-end email marketing — Klaviyo setup and optimization, lifecycle flows, deliverability engineering, and managed campaign services.
05Technical SEO
We improve the technical foundation of websites so search engines can crawl, understand, index, and rank important pages more effectively — combining technical audits, Core Web Vitals, structured data, GSC analysis, content architecture, and engineering fixes.
06Paid Ads & Campaign Management
We help businesses plan, launch, manage, and improve paid campaigns across Meta, Google, Amazon, and other digital channels — connected to the right landing pages, creatives, tracking, and reporting.
Work in ecommerce.
Klaviyo Email Automation, Segmentation, and Lifecycle Revenue System
An audit-led Klaviyo rebuild focused on segmentation, list hygiene, lifecycle flows, targeted campaigns, email copy, and revenue visibility.
Shopify Ecommerce Operations Automation, Inventory, and Mobile Warehouse Apps
A connected Shopify, order management, inventory, warehouse scanning, mobile field update, and shipping handoff system for custom ecommerce operations.
Importer Operations Platform for Inventory, Marketplace Sync, Fulfillment, and Dealer Ordering
A US importer of industrial and DIY durables running stores, marketplaces, a warehouse and a dealer network needed one operations platform instead of a stack that agreed with itself only when somebody checked.
“Did a great job designing and building our landing page. We'll ask for his services again.”— Upwork client feedback
Lifecycle email we designed for ecommerce brands.
Live sends from D2C programmes we run — welcome series, launches, lookbooks and win-backs. The same work the teardown below checks your account against.
What clients said afterwards.
Reviews left on the platforms the work was contracted through. Where a client asked to stay unnamed, we say so rather than inventing a name.
“Professional, communicative, and deeply committed to high-quality work. The team understood our requirements and translated our vision into a functional product.”— Eugene, long-term ecommerce and logistics client
“Excellent communicator, receptive to feedback, and delivered a product that met all expectations.”— Upwork client feedback
“Exceeded expectations with exceptional skills, a proactive approach, and excellent communication throughout.”— Upwork client feedback
“Fantastic work — clean, logical code. Would recommend 5/5.”— Upwork client feedback
Questions we hear every time.
What ecommerce platforms do you work with?+
Can you improve site performance and Core Web Vitals?+
Do you work with marketplaces and B2B ecommerce?+
Start a conversation
Find out which revenue-bearing flows you are actually running.
Flows get built once and never revisited, and revenue leaks between them. Nobody owns retention — it is whoever has time this week — so nothing tells you what share of revenue automation is really carrying. In three working days we map what you run against the revenue-bearing set, mark each one live, stale or never built, and hand you the three gaps worth closing first.